Vancouver Farmers Market provides fresh produce, picked by local farmers in the province of BC. This campaign wants to bring a light, fun way to let potential customers know that they are transparent about their practices and their products show that. Maybe a bit much.
We took three fruits and draw simple vector lines around them in a manner that looks they are posing. Since we wanted to project confidence and transparency we draw them in daring positions based on what was displayed. The results were daring if a bit humorous.
