![](https://cdn.myportfolio.com/63453703-5160-452c-aae5-bd7c3581c66c/a22f50b0-346e-4a60-a2be-985fb25e64b9_rw_1920.png?h=fffd53a0b0c0318ba50165e3fb530f13)
Vancouver Farmers Market provides fresh produce, picked by local farmers in the province of BC. This campaign wants to bring a light, fun way to let potential customers know that they are transparent about their practices and their products show that. Maybe a bit much.
We took three fruits and draw simple vector lines around them in a manner that looks they are posing. Since we wanted to project confidence and transparency we draw them in daring positions based on what was displayed. The results were daring if a bit humorous.
![](https://cdn.myportfolio.com/63453703-5160-452c-aae5-bd7c3581c66c/39f50640-d472-4710-8d5a-f623033cf37a_rw_3840.png?h=72fafe52aa62bed675b1e00848af0be2)
![](https://cdn.myportfolio.com/63453703-5160-452c-aae5-bd7c3581c66c/da4e0420-aeb7-46cd-83b3-15f6f7ba956d_rw_3840.png?h=74881d67ee7adc30e660eaf6170698de)
![](https://cdn.myportfolio.com/63453703-5160-452c-aae5-bd7c3581c66c/b0f08cd7-5242-4fd1-b78f-204ec285a745_rw_1920.png?h=16c81726ee93e396b6f45f336372c2fd)
![](https://cdn.myportfolio.com/63453703-5160-452c-aae5-bd7c3581c66c/e63b9d86-d84c-4c74-b2db-bd057edd4591_rw_1920.png?h=f47fa44d5b7f1df8879f365774993111)